
IS THIS REALLY WHAT IT'S COME TO?
Having spent most of my working life in advertising, I know only too well that marketing is often about dreaming up some gimmick that will get people’s attention.
Now you don’t need to get their attention for long; maybe just long enough to get noticed—or if you’re really lucky, long enough to make a buck or two.
So it was with a bare smile that I noticed the recent introduction...